Kepuasan Wisatawan: Analisis Hubungan Antara Antesedennya dan Niat Kunjungan Kembali

Authors

  • Alvito Alvito Universitas Bangka Belitung, Indonesia
  • Darman Saputra Universitas Bangka Belitung, Indonesia

DOI:

https://doi.org/10.31004/jptam.v7i3.10821

Keywords:

Keramahan Melayani, Perilaku Masyarakat, Kepuasan Wisatawan, Niat Mengunjungi Kembali, Pangkalpinang

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi kepuasan wisatawan dan niat berkunjung kembali dengan memilih secara acak 191 wisatawan yang pernah ke Pantai Pasir Padi, Pangkalpinang. Hasil pemodelan persamaan struktural menunjukkan adanya hubungan positif antar variabel eksogen; keramahan pelayanan dan perilaku masyarakat dengan kepuasan wisatawan secara keseluruhan. Hal ini semakin menegaskan adanya hubungan positif yang signifikan antara kepuasan wisatawan secara keseluruhan dan niat mereka untuk kembali. Semua hubungan tersebut signifikan secara statistik pada tingkat signifikansi 5%. Studi ini memberikan referensi penting bagi peneliti masa depan, pengelola destinasi dan pembuat kebijakan industri pariwisata Pangkalpinang.

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Published

19-11-2023

How to Cite

Alvito, A., & Saputra, D. (2023). Kepuasan Wisatawan: Analisis Hubungan Antara Antesedennya dan Niat Kunjungan Kembali. Jurnal Pendidikan Tambusai, 7(3), 26226–26234. https://doi.org/10.31004/jptam.v7i3.10821

Issue

Vol. 7 No. 3 (2023): Desember 2023

Section

Articles of Research

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