Peran Media Sosial dan Knowledge Sharing dalam Meningkatkan Employee Creativity pada Generasi Z

Authors

  • Galuh Dwi Indah Rochayanti Universitas Trisakti, Indonesia
  • Netania Emilisa Universitas Trisakti, Indonesia

DOI:

https://doi.org/10.31004/jptam.v8i1.12802

Keywords:

Use of Social Media Platform, Work-related Social Media Usage, Social-related Social Media Usage, Knowledge Sharing, Employe Creativity

Abstract

Pada penelitian ini bertujuan untuk mengetahui peran media sosial dan Knowledge Sharing dalam meningkatkan Employee Creativity pada generasi Z dengan memperhatikan Use of Social Media Platform, Work-related Social Media Usage dan Social-related Social Media Usage. Jenis data yang digunakan dalam penelitian ini yaitu kuantitatif menggunakan kuesioner dengan sampel berjumlah 126 responden. Hasil pada penelitian yang didapat yaitu: (1) Use of Social Media Platform memiliki pengaruh negatif terhadap Knowledge Sharing, (2) Work-related Social Media Usage memiliki pengaruh positif terhadap Knowledge Sharing, (3) Social-related Social Media Usage memiliki pengaruh negatif terhadap Knowledge Sharing, (4) Knowledge Sharing memiliki pengaruh negatif terhadap Employee Creativity, (5) Use of Social Media Platform memiliki pengaruh positif terhadap Employee Creativity, (6) Social-related Social Media Usage memiliki pengaruh positif terhadap Employe Creativity.

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Published

14-01-2024

How to Cite

Rochayanti, G. D. I., & Emilisa, N. (2024). Peran Media Sosial dan Knowledge Sharing dalam Meningkatkan Employee Creativity pada Generasi Z. Jurnal Pendidikan Tambusai, 8(1), 2759–2773. https://doi.org/10.31004/jptam.v8i1.12802

Issue

Vol. 8 No. 1 (2024): April 2024

Section

Articles of Research

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