Anteseden dan Konsekuensi dari Tourism Satisfaction

Authors

  • Muhammada Daffa Zahrandika Ichsan Universitas Trisakti, Indonesia
  • Ayu Ekasari Universitas Trisakti, Indonesia

DOI:

https://doi.org/10.31004/jptam.v8i1.13270

Keywords:

Emotional Experience, Destination Image, Revisit Intention, Tourism Satisfactiion, Word Of Mouth

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh Emotional Experience, Destination Image, dan Tourism Satisfaction terhadap Word Of Mouth dan Revisit Intention pada destinasi ekowisata. Penelitian dilakukan dengan pendekatan kuantitatif dan data yang digunakan dalam penelitian ini adalah data primer. Jumlah Sampel yang digunakan pada penelitian ini sebanyak 168 responden. Teknik analisis yang digunakan dalam penelitian ini adalah analisis Structural Equation Model (SEM) dan alat analisis yang digunakan adalah AMOS versi 23. Hasil penelitian ini menyimpulkan Emotional Experience berpengaruh positif terhadap Tourism Satisfaction, Emotional Experience berpengaruh positif terhadap WOM, Destination Image berpengaruh positif terhadap Tourism Satisfaction, Destination Image tidak berpengaruh positif terhadap Revisit Intention, Tourism Satisfaction berpengaruh positif terhadap Revisit Intention, dan Tourism Satisfaction berpengaruh positif terhadap WOM. Hasil penelitian ini berguna bagi pengelola destinasi ekowisata untuk merancang strategi pemasaran yang tepat.

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Published

26-01-2024

How to Cite

Ichsan, M. D. Z., & Ekasari, A. (2024). Anteseden dan Konsekuensi dari Tourism Satisfaction. Jurnal Pendidikan Tambusai, 8(1), 5641–5649. https://doi.org/10.31004/jptam.v8i1.13270

Issue

Vol. 8 No. 1 (2024): April 2024

Section

Articles of Research

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