Antecedents of Tourists' Intention to Visit Bali Post Pandemic COVID-19

Authors

  • Anak Agung Gede Wijaya Akademi Pariwisata Denpasar, Indonesia

DOI:

https://doi.org/10.31004/jptam.v8i1.13304

Keywords:

Pengetahuan, Sikap, Niat

Abstract

Tujuan penelitian ini menguji peran pengetahuan dan sikap wisatawan berdasarkan informasi pada objek destinasi wisata terkait pengelolaannya pasca pandemi codiv-19. Begitu juga maraknya informasi melalui media sosial maupun media digital dalam memberikan informasikan terkait dengan profil produk layanan yang ditawarkan sehingga membentuk pengetahuan serta sikap yang dapat mengkontruksi niat wisatawan dalam berkunjung ke Bali pasca pandemi covid-19. Pada penelitian ini menggunakan pendekatan kuantitatif dimana pengembangan kerangka konseptual didasarkan pada kajian empiris penelitian terdahulu mengenai hubungan pengetahuan dan sikap terhadap niat berkunjung wisatawa. Sampel yang digunakan pada penelitian ini adalah 100 responden dengan menggunakan teknik purposive accidental sampling. Teknik analisis data menggunakan Smart-PLS3. Hasil penelitian ini mengungkapkan adanya pengaruh, pengetahuan tidak memberikan dampak signifikan terhadap niat berkunjung, pengetahuan memberikan dampak positif dan signifikan terhadap sikap wisatawan, sikap wisatawan memberikan dampak positif dan siginifikan terhadap niat berkunjung wisatawan. berikutnya dari penelitian ini dapat merekomendasikan bahwa pentingnya pengetahuan dan pembentukan sikap sehingga mempengaruhi tingginya niat wisatawan untuk berkunjung ke bali pasca pandemi covid-19

References

Endraswati, H. (2022). PANDEMI COVID-19 DAN STRATEGI BAGI UMKM: PERSPEKTIF MARKETING DAN KEUANGAN. COVID-19 DAN TRANSFORMASI KEBERAGAMAAN, 76.

Febrian, J., & Budianto, E. W. H. (2023). Pengaruh Pengetahuan, Kepercayaan, Produk, Pelayanan, dan Religiusitas terhadap Minat Menabung.

Jusri, J., Risman, R., Wardana, M. A., Sudarmawan, I. W. E., & Wibowo, T. S. (2023). Increasing Work Professionalism In View Of Situational Leadership, Organizational Commitment And Organizational Climate In Bank Sulselbar. SEIKO: Journal of Management & Business, 6(1), 380–388.

Putra, P. G. P., Mekarini, N. W., & Suryaningsih, I. A. A. (2023). Optimalisasi Daya Tarik Wisata Alam sebagai Pendukung Pengembangan Desa Wisata Duda Timur, Karangasem, Bali. PARIWISATA BUDAYA: JURNAL ILMIAH AGAMA DAN BUDAYA, 8(2), 165–175.

Sudarmawan, I. W. E., Wardana, M. A., & Purnantara, I. M. H. (2022). Stress Coping Mediates Between Social Support and Religiosity Against Family Resilience in Driver Travel Agents in Sanur. Enrichment: Journal of Management, 12(5), 4013–4022.

Susanti, P. H., Purnantara, I. M. H., & Wardana, M. A. (2023). Revitalizing Customer Experience through the Internet of Things: Integrating Customer Engagement and Campaign Effectiveness. Escalate: Economics and Business Journal, 1(01), 26–37.

Wardana, M. A., Mahendra, I. W. E., Semara, I. M. T., Wijaya, N. S., & Lestari, D. (2022). EXTENDED THEORY OF PLANED BEHAVIOUR: KEPERCAYAAN MENGKONTRUKSI PERILAKU BERWISATA WISATAWAN PADA MASA PANDEMI COVID 19. Jurnal Ilmiah Hospitality, 11(2), 1535–1546.

Wardana, M. A., Masliardi, A., Afifah, N., Sajili, M., & Kusnara, H. P. (2023). Unlocking Purchase Preferences: Harnessing Psychographic Segmentation, Promotion and Location Strategies. Jurnal Informatika Ekonomi Bisnis, 713–719.

WARDANA, M. A., RAHYUDA, I. K., Sukaatmadja, I., & GIANTARI, I. (2021). Antecedents and Consequences of Intention to Become a Customer: A Case Study of Islamic Banks in Indonesia. The Journal of Asian Finance, Economics and Business, 8(4), 827–839.

Wardana, M. A., & Sudarmawan, I. W. E. (2023). Exploring The Influence Of Trust On Intention To Visit Bali: A Theory Of Planned Behavior Analysis. Management Studies and Entrepreneurship Journal (MSEJ), 4(6), 7871–7880.

Wardana, M. A., Sudarmawan, I. W. E., Wibowo, T. S., & Pandiangan, H. (2023). Analysis of Organizational Justice, Competence and Work Motivation to Improve the Performance. Jurnal Informatika Ekonomi Bisnis, 421–427.

Wardana, M. A., Tresnasari, R., Aditi, B., Nurlia, N., & Yuwanda, T. (2023). The Minangkabau Entrepreneurs: The Trait Strategies for Marketing, Financial, and Operational Performance. Jurnal Minds: Manajemen Ide Dan Inspirasi, 10(2).

Downloads

Published

28-01-2024

How to Cite

Wijaya, A. A. G. (2024). Antecedents of Tourists’ Intention to Visit Bali Post Pandemic COVID-19. Jurnal Pendidikan Tambusai, 8(1), 5901–5907. https://doi.org/10.31004/jptam.v8i1.13304

Issue

Vol. 8 No. 1 (2024): April 2024

Section

Articles of Research

Citation Check

License

Copyright (c) 2024 Anak Agung Gede Wijaya

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).