Marketing Research Praktikum Water Brands Positioning

Authors

  • Araminta Edria Padma Putri Universitas Trisakti, Indonesia
  • Anugrah Dheza Al-Aziz Universitas Trisakti, Indonesia
  • Gloria Bunyamin Adelina Universitas Trisakti, Indonesia
  • Fatik Rahayu Universitas Trisakti, Indonesia

DOI:

https://doi.org/10.31004/jptam.v8i1.13554

Keywords:

Penentuan Posisi, Merek Air

Abstract

Salah satu perkembangan peluang pelaku bisnis adalah air dalam kemasan hal ini disebabkan oleh Perubahan perilaku masyarakat semakin mengarah pada berbagai hal praktis. Penelitian ini bertujuan untuk menentuan atribut terpenting, positioning maupun strategi manajerial pada setiap merek air. Jenis penelitian ini adalah penelitian deskriptif. yang menggunakan metode cross-sectional. Hasil penelitian yang didapatkan adalah atribut yang paling panjang dan paling dekat dengan sumbu X adalah atribut citra merek. Jadi, Pemimpin pasar air minum kemasan berdasarkan penelitian adalah Le Mineral

References

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Setiadi, E. M. (2011). Pengantar sosiologi: pemahaman fakta dan gejala permasalahan sosial teori aplikasi dan pemecahannya. Kencana Prenada Media Group. https://lib.ui.ac.id/detail?id=20294623

Wang, X., & Cheng, Z. (2020). Cross-Sectional Studies: Strengths, Weakness and Recommendations. Chest Journal, 158, S65-S71. https://doi.org/10.1016/j.chest.2020.03.012

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Published

07-02-2024

How to Cite

Putri, A. E. P., Al-Aziz, A. D., Adelina, G. B., & Rahayu, F. (2024). Marketing Research Praktikum Water Brands Positioning. Jurnal Pendidikan Tambusai, 8(1), 7741–7745. https://doi.org/10.31004/jptam.v8i1.13554

Issue

Vol. 8 No. 1 (2024): April 2024

Section

Articles of Research

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