Pengaruh Influencer Marketing Dalam Strategi Pemasaran Sebuah Brand Melalui Video Pendek Di Tik Tok

Authors

  • Intan Purnama Universitas Islam Negeri Sultan Syarif Kasim Riau, Indonesia
  • Hendra Riofita Universitas Islam Negeri Sultan Syarif Kasim Riau, Indonesia

Keywords:

Influencer Marketing, Pemasaran Brand, Video Pendek

Abstract

Penelitian ini membahas pengaruh influencer marketing dalam pemasaran merek melalui video pendek di TikTok. Dengan meningkatnya popularitas platform media sosial ini, influencer marketing memiliki peran penting dalam mempengaruhi keputusan pembelian konsumen. Melalui konten kreatif dan autentik, influencer dapat membangun koneksi emosional dengan audiens, sehingga meningkatkan kesadaran merek dan mendorong interaksi positif. Penelitian ini juga mengidentifikasi strategi yang digunakan oleh merek dalam kolaborasi dengan influencer marketing  untuk memaksimalkan dampak pemasaran mereka. Hasil menunjukkan bahwa pemasaran melalui influencer marketing  di TikTok tidak hanya meningkatkan visibilitas produk, tetapi juga berkontribusi pada perubahan perilaku konsumen yang lebih mendalam.

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Published

10-12-2024

How to Cite

Purnama, I., & Riofita, H. (2024). Pengaruh Influencer Marketing Dalam Strategi Pemasaran Sebuah Brand Melalui Video Pendek Di Tik Tok. Jurnal Pendidikan Tambusai, 8(3), 43129–43133. Retrieved from http://jptam.org/index.php/jptam/article/view/23248

Issue

Vol. 8 No. 3 (2024)

Section

Articles of Research

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Copyright (c) 2024 Intan Purnama, Hendra Riofita

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