Efektivitas Implementasi Aplikasi CIS (Customer Information System) dalam Meningkatkan Kepuasan Pelanggan PDAM Surya Sembada Kota Surabaya

Authors

  • Desi Anila Administrasi Bisnis, UPN “Veteran” Jawa Timur, Indonesia
  • Jojok Dwiridotjahjono Administrasi Bisnis, UPN “Veteran” Jawa Timur, Indonesia

Keywords:

Efektivitas, Kepuasan Pelanggan

Abstract

Transformasi digital saat ini menjadi salah satu strategi yang penting dalam meningkatkan pemberian pelayanan kepada publik di berbagai industri, termasuk sektor publik. Perkembangan teknologi telah mendorong banyak perusahaan untuk mengimplementasikan penggunaan teknologi digital. Melalui pendekatan kualitatif deskriptif penelitian ini memiliki tujuan untuk mengetahui bagaimana efektivitas penggunaan aplikasi CIS (customer information system) pada konsumen PDAM Surya Sembada kota Surabaya. Hasil penelitian menunjukkan bahwa kesederhanaan, keterbukaan, keadilan dan ketepatan yang diberikan PDAM melalui pelayanan sudah cukup baik dan perlu sedikit perbaikan terhadap aplikasi agar pelanggan tidak mengalami kendala.

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Published

03-01-2025

How to Cite

Anila, D., & Dwiridotjahjono, J. (2025). Efektivitas Implementasi Aplikasi CIS (Customer Information System) dalam Meningkatkan Kepuasan Pelanggan PDAM Surya Sembada Kota Surabaya. Jurnal Pendidikan Tambusai, 9(1), 135–139. Retrieved from http://jptam.org/index.php/jptam/article/view/24151

Issue

Vol. 9 No. 1 (2025)

Section

Articles of Research

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