Analisis Penggunaan Program Shopee Affiliate sebagai Sidehustle Kalangan Gen Z di Pekanbaru

Authors

  • Robby Aprilo Ilham Manajemen, Universitas Muhammadiyah Riau, Indonesia
  • Nur Safika Manajemen, Universitas Muhammadiyah Riau, Indonesia
  • Reza Silvia Anggraini Manajemen, Universitas Muhammadiyah Riau, Indonesia
  • Salma Al Atsyari Manajemen, Universitas Muhammadiyah Riau, Indonesia
  • Fitri Ayu Nofirda Manajemen, Universitas Muhammadiyah Riau, Indonesia

Keywords:

E-Commerce, Affiiate, Pendapatan

Abstract

Dalam e-commerce ada bagian yang sangat terkenal saat ini yaitu pasar. Salah satu dari 4.444 platfrom jual beli yang banyak diminati masyarakat Indonesia adalah Shopee. Shopee juga menawarkan berbagai fitur unggulan di aplikasi seluler Shopee, termasuk Shopee Affiliate. Tujuan dari penelitian ini adalah untuk mempelajari fitur program dari Shopee yaitu, Shopee Affiliate, cara kerja dari Shopee Affiliate, dan benefit dari program Shopee Affiliate. Peluang Shopee Affiliate sebagai sumber penghasilan yang baru bagi kalangan anak muda terutamanya Gen Z di kota Pekanbaru.

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Published

14-01-2025

How to Cite

Ilham, R. A., Safika, N., Anggraini, R. S., Atsyari, S. A., & Nofirda, F. A. (2025). Analisis Penggunaan Program Shopee Affiliate sebagai Sidehustle Kalangan Gen Z di Pekanbaru. Jurnal Pendidikan Tambusai, 9(1), 2186–2189. Retrieved from http://jptam.org/index.php/jptam/article/view/24555

Issue

Vol. 9 No. 1 (2025)

Section

Articles of Research

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Copyright (c) 2025 Robby Aprilo Ilham

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