Peran Strategi Digital dalam Pertumbuhan Industri E-Commerce

Authors

  • Khairumminnisa Khairumminnisa Manajemen, Universitas Muhammadiyah Riau, Indonesia
  • Dinda Nurlaila Putri Manajemen, Universitas Muhammadiyah Riau, Indonesia
  • Syifa Khairani Maulidya Manajemen, Universitas Muhammadiyah Riau, Indonesia
  • Zul Fajri Manajemen, Universitas Muhammadiyah Riau, Indonesia
  • Fitri Ayu Nofirda Manajemen, Universitas Muhammadiyah Riau, Indonesia

Keywords:

Pemasaran Digital, E-Commerce

Abstract

Industri E-commerce telah mengalami perkembangan yang pesat dalam beberapa tahun terakhir, seiring dengan kemajuan teknologi yang semakin berkembang. Artikel ini bertujuan untuk mengetahui peran strategi digital dalam mendukung pertumbuhan industri e-commerce. Strategi digital mencakup beberapa elemen seperti pemasaran digital, penggunaan media sosial, mesin pencari (SEO) untuk meningkatkan pengalaman konsumen. Artikel ini menunjukkan strategi digital yang dapat membantu perusahaan e-commerce untuk meningkatkan penjualan, memperluas jangkauan pasar, memperkuat hubungan dengan konsumen. Strategi digital menjadi faktor utama dalam mendorong pertumbuhan dan daya saing industri e-commerce di era digital.

Downloads

Published

15-01-2025

How to Cite

Khairumminnisa, K., Putri, D. N., Maulidya, S. K., Fajri, Z., & Nofirda, F. A. (2025). Peran Strategi Digital dalam Pertumbuhan Industri E-Commerce. Jurnal Pendidikan Tambusai, 9(1), 2431–2435. Retrieved from http://jptam.org/index.php/jptam/article/view/24621

Issue

Vol. 9 No. 1 (2025)

Section

Articles of Research

Citation Check

License

Copyright (c) 2025 Khairumminnisa

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).