Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian pada Kopi Kenangan

Authors

  • Lidya Yuvita Priharsari Universitas Singaperbangsa Karawang, Indonesia
  • Ajat Sudrajat Universitas Singaperbangsa Karawang, Indonesia

DOI:

https://doi.org/10.31004/jptam.v7i1.6193

Keywords:

Harga, Kualitas Produk, Keputusan Pembelian

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Harga dan Kualitas Produk terhdap Keputusan Pembelian. penelitian ini adalah penelitian kuantitatif yang berdasarkan prinsip positivme, melibatkan responden sebanyak 100 orang. Hasil penelitian menunjukkan bahwa harga dan kualitas produk tidak berpengaruh secara simultan terhadap keputusan pembelian. harga dan kualitas produk secara parsial juga tidak berpengaruh terhadap keputusan pembelian.

References

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Published

30-04-2023

How to Cite

Priharsari, L. Y. ., & Sudrajat, A. . (2023). Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian pada Kopi Kenangan. Jurnal Pendidikan Tambusai, 7(1), 2955–2959. https://doi.org/10.31004/jptam.v7i1.6193

Issue

Vol. 7 No. 1 (2023): April 2023

Section

Articles of Research

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