Analisis Strategi Komunikasi Bisnis Efektif di Era Digital: Studi Kasus dari Berbagai Industri

Authors

  • Syamsul Bahri Universitas Islam Negeri Sumatera Utara, Indonesia
  • Riau Rizki Harahap Universitas Islam Negeri Sumatera Utara, Indonesia
  • Hajrah Rahmah Universitas Islam Negeri Sumatera Utara, Indonesia
  • Syahlaa Maulana Universitas Islam Negeri Sumatera Utara, Indonesia
  • Suhairi Suhairi Universitas Islam Negeri Sumatera Utara, Indonesia
  • Suhairi Suhairi Universitas Islam Negeri Sumatera Utara, Indonesia

DOI:

https://doi.org/10.31004/jptam.v7i2.8675

Keywords:

Strategi Komunikasi Bisnis, Era Digital, Media Sosial, Keterlibatan Pelanggan, Generasi Z

Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi bisnis yang efektif di era digital dengan memfokuskan pada studi kasus dari berbagai industri. Era digital telah membawa perubahan drastis dalam cara bisnis berkomunikasi dengan pelanggan dan pemangku kepentingan. Penelitian ini melakukan analisis mendalam terhadap beberapa perusahaan yang berhasil menerapkan strategi komunikasi bisnis yang efektif dalam menghadapi tantangan dan peluang era digital. Studi ini mencakup penelitian tentang saluran komunikasi yang muncul dalam era digital, termasuk media sosial, email, dan pesan instan. Analisis konten dari kampanye pemasaran digital yang sukses juga menjadi fokus penelitian untuk memahami peran komunikasi visual dalam meningkatkan keterlibatan pelanggan. Selain itu, penelitian ini menyelidiki cara perusahaan beradaptasi dengan perubahan perilaku konsumen, terutama Generasi Z, yang lebih melek teknologi. Hasil penelitian menawarkan wawasan berharga tentang bagaimana strategi komunikasi bisnis dapat disesuaikan untuk mencapai efektivitas maksimal di era digital.

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Published

06-08-2023

How to Cite

Bahri, S. ., Harahap, R. R. ., Rahmah, H. ., Maulana, S., Suhairi, S., & Suhairi, S. (2023). Analisis Strategi Komunikasi Bisnis Efektif di Era Digital: Studi Kasus dari Berbagai Industri. Jurnal Pendidikan Tambusai, 7(2), 14374–14379. https://doi.org/10.31004/jptam.v7i2.8675

Issue

Vol. 7 No. 2 (2023): Agustus 2023

Section

Articles of Research

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