How the Providing Facilities, and Services Quality Make Tourists’ Satisfaction in the Context of Domestic Tourism (Survey at Tanjung Pakis Beach in Karawang – West Java)

Authors

  • Odang Kusmayadi Universitas Singaperbangsa Karawang, Indonesia

DOI:

https://doi.org/10.31004/jptam.v7i2.8963

Keywords:

Fasilitas, Kualitas Pelayanan, Kepuasan Wisatawan

Abstract

Pantai Tanjung Pakis merupakan salah satu tempat tujuan wisata utama dan menjadi pengembangan pariwisata dan sebagai konsep sentral dalam penelitian pariwisata. Penelitian ini mengkaji bagaimana keberadaan fasilitas dan kualitas pelayanan yang terkait dengan Pantai Tanjung Pakis di Kabupaten Karawang Jawa Barat yang menawarkan kombinasi kegiatan pariwisata. Tujuan dari penulisan ini adalah untuk mengkaji hubungan penyediaan fasilitas dan kualitas pelayanan terhadap kepuasan wisatawan pada pengunjung Pantai Tanjung Pakis. Penelitian deskriptif dirancang untuk mendapatkan data yang sesuai dengan menggunakan pendekatan kuantitatif terhadap pengunjung Tanjung Pakis. Pantai. Sebanyak 400 kuesioner yang dapat digunakan dianalisis dengan menggunakan analisis jalur dan bantuan Software SPSS untuk menguji hubungan antar variabel. Hasilnya menegaskan bahwa kualitas pelayanan dan fasilitas memiliki pengaruh yang sama terhadap Kepuasan wisatawan dengan kontribusi sebesar 71,1% dan pelayanan kualitas memiliki pengaruh terbesar terhadap Kepuasan wisatawan yaitu 60,7%. Penelitian ini membahas implikasi teoretis dan manajemen dari temuan tersebut. Strategi yang disarankan dalam penelitian ini adalah mendiversifikasi dan mengembangkan Pantai Tanjung Pakis sebagai industri pariwisata dengan menargetkan kelompok wisatawan yang berbeda. Temuan penelitian ini juga telah memberikan beberapa informasi praktis tentang hubungan variabel-variabel tersebut dan rekomendasi untuk perbaikan Pantai Tanjung Pakis untuk memenuhi kebutuhan pengunjung mereka di masa depan.

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Published

15-08-2023

How to Cite

Kusmayadi, O. (2023). How the Providing Facilities, and Services Quality Make Tourists’ Satisfaction in the Context of Domestic Tourism (Survey at Tanjung Pakis Beach in Karawang – West Java). Jurnal Pendidikan Tambusai, 7(2), 16381–16391. https://doi.org/10.31004/jptam.v7i2.8963

Issue

Vol. 7 No. 2 (2023): Agustus 2023

Section

Articles of Research

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