Anteseden dan Konsekuensi dari Customer Satisfaction

Authors

  • Wahyu Maulana Universitas Trisakti, Indonesia
  • Ganawati Ganawati Universitas Trisakti, Indonesia

DOI:

https://doi.org/10.31004/jptam.v7i3.9568

Keywords:

Food Quality, Customer Satisfaction, Location And Environment, Service Quality, Customer Loyalty

Abstract

Pada tahun 2020, pertumbuhan ekonomi Indonesia hampir mengalami penurunan sebesar 2.07%. Hampir semua sektor mengalami penurunan, dengan penurunan terbesar terjadi pada industri transportasi dan pergudangan serta penyediaan makanan. Secara keseluruhan laju pertumbuhan Food and Beverage atau F&B menurun akibat pandemi COVID-19 Pada penelitian ini alat analisis data yang akan digunakan adalah Structural Equation Modeling (SEM) yang dijalankan dengan program AMOS. Terdapat pengaruh positif price, location and environment, service quality, customer satisfaction terhadap customer loyalty dan tidak terdapat pengaruh positif food quality terhadap customer loyalty manajer restoran perlu memastikan bahwa standar dan prosedur pemeliharaan suhu makanan dijaga dengan ketat.

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Published

09-09-2023

How to Cite

Maulana, W., & Ganawati, G. (2023). Anteseden dan Konsekuensi dari Customer Satisfaction. Jurnal Pendidikan Tambusai, 7(3), 20796–20804. https://doi.org/10.31004/jptam.v7i3.9568

Issue

Vol. 7 No. 3 (2023): Desember 2023

Section

Articles of Research

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