Analisis Daya Saing Industri Kerajinan Anyaman Bambu

Authors

  • Lina Susilowati Program Studi Pendidikan Ekonomi, STKIP PGRI Jombang, Indonesia
  • Munawaroh Munawaroh Program Studi Pendidikan Ekonomi, STKIP PGRI Jombang, Indonesia
  • Nanik Sri Setyani Program Studi Pendidikan Ekonomi, STKIP PGRI Jombang, Indonesia

DOI:

https://doi.org/10.31004/jptam.v7i3.9811

Keywords:

Daya Saing, Kerajinan Anyaman Bambu, AHP

Abstract

Tujuan penelitian ini adalah menganalisis daya saing industri kerajinan ayaman bambu di Kabupaten Magetan. Tehnik analisis menggunakan Analisis Hirarki Proses (AHP). Instrumen berupa angket yang diberikan kepada keyperson dan indept interview Hasil Analisis menghasilkan 15 alternatif daya saing kerajinan anyaman bambu adalah: 1) pengembangan keragaman produk, 2): peningkatan jiwa entrepreneurship melalui workshop, 3) melaksanakan umpan balik (review produk) kepada pelanggan, 4): memberikan potongan pajak penjualan, 5) adaptasi tehnologi produksi, 6) workshop desain produk, 7) pelatihan manajemen keuangan industri kecil, 8) kerjasama dengan Dinas terkait, 9) pengarahan pendidikan vokasi terkait bagi generasi penerus, 10) kerjasama industri pengguna kerajinan anyaman bambu, 11) mengaktifkan kegiatan dari komunitas pengrajin anyaman bambu, 12) membuka peluang ekspor bagi industri kerajinan anyaman bambu, 13) menciptakan produk baru berbahan baku anyaman bambu, 14) mempermudah akses permodalan, 15) menyediakan pasar online untuk produk kerajinan anyaman bambu.

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Published

28-09-2023

How to Cite

Susilowati, L., Munawaroh, M., & Sri Setyani, N. (2023). Analisis Daya Saing Industri Kerajinan Anyaman Bambu. Jurnal Pendidikan Tambusai, 7(3), 21933–21939. https://doi.org/10.31004/jptam.v7i3.9811

Issue

Vol. 7 No. 3 (2023): Desember 2023

Section

Articles of Research

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