Analisis Perilaku Konsumen dalam Penggunaan Website Sport Station

Authors

  • Alif Hatta Arfis Universitas Muhammadiyah Riau, Indonesia
  • Hugo Hadipura Universitas Muhammadiyah Riau, Indonesia
  • Fadilla Fadilla Universitas Muhammadiyah Riau, Indonesia
  • Fitri Ayu Nofirda Universitas Muhammadiyah Riau, Indonesia

DOI:

https://doi.org/10.31004/jptam.v7i3.11920

Keywords:

Strategi Digital Pemasaran, Promosi Online, Keputusan Pembelian

Abstract

Kemajuan teknologi komunikasi telah mendorong peningkatan penggunaan internet sebagai alat promosi. Hal ini menyebabkan munculnya situs web yang digunakan untuk tujuan informasi dan promosi. Di industri fashion, salah satu perusahaan yang memanfaatkan platform media sosial untuk promosi adalah Sport Station. Bisnis ini mengkhususkan diri dalam penjualan produk terkait olahraga dan mengandalkan pemasaran digital melalui situs web untuk menjalankan strategi komunikasi pemasarannya. Upaya perusahaan meliputi penyebaran informasi produk dan pelaksanaan promosi pemasaran.

References

Azizah, U. (2020). Pengaruh Digital Marketing Dan Customer Relationship Marketing Terhadap Keputusan Nasabah Produk Tabungan Faedah Brisyariah iB (Survei pada Nasabah Bank BRI Syariah KCP Purbalingga). Repository IAIN Purwokerto. http://repository.iainpurwokerto.ac.id/id/eprint/8813

Batu, R. L., Situngkir, T. L., Krisnawati, I., & Halim, S. (2019). Pengaruh Digital Marketing Terhadap Online Purchase Decision Pada Platform Belanja Online Shopee Pengarang. Jurnal Ekonomi & Bisnis, 18(2), 144–152.

Diwyarthi, Ni Desak Made. (2022). Pengantar Manajemen.Indramayu: Adab.

Firmansyah, Anang. 2018. Perilaku Konsumen Sikap Dan Pemasaran. edited by D. Novidiantoko. Yogyakarta: CV. BUDI UTAMA.

Hisam, S. (2018). Digital Marketing: Pengertian Menurut Para Ahli ( Manfaat—Kelebihan—Kekurangan ).

Jusuf, Dewi Indriani. 2018. Perilaku Konsumen Di Masa Bisnis Online. Yogyakarta: ANDI.

Katawetawaraks, C. & Cheng, L. W. (2014). Online shopper behavior: Influences of online shopping decision. Asian Journal of Business Research.

Laluyan, G. I., Wibowo, I., & Setiorini, A. (2019). Implementasi Digital Marketing Terhadap Keputusan Pembelian Konsumen JD.id Jakarta. Jurnal Manajemen Bisnis Krisnadwipayana, 7(3).

Mahalaxmi, & Ranjith. (2016). Mahalaxmi, Ranjith, (2016), A Study on Impact of Digital Marketing in Customer Purchase Decision in Trichy,. International Journal for Innovative Research in Science & Technology (IJIRST), 2(10).

Malik, R. (2017). Impact of Digital Marketing on Youth Buying Behaviour at Big Bazaar in Udupi. International Journal for Innovative Research in Science & Technology (IJIRST), 3(8).

NETRALNEWS.COM. 30 Maret 2023. Sport Station Indonesia Sediakan Semua Kebutuhan, Banyak Promo + Gratis Ongkir. Diakses pada 3 November 2023, dari https://www.netralnews.com/sports-station-indonesia-sediakan-semua-kebutuhan-banyak-promo-gratis-ongkir/WlJVQjlwTGhVRVh3R0FvV1pBTlR1QT 09.

Pebrianti, W., Arweni, & Awal, M. (2020). Digital Marketing, e-WOM, Brand Awareness dan Keputusan Pembelian Kopi Milenial. Jurnal Ekomi & Sosial, 11(1). https://doi.org/DOI: https://doi.org/10.35724/jies.v11i1.2848

Priansa, Donni Juni. 2017. Perilaku Konsumen Dalam Persaingan Bisnis Kontemporer. Bandung: ALFABETA.

Romadlon, A., Marlien, R. A., & Widysari, S. (2020). Pengaruh Digital Marketing, Kepercayaan Dan Kualitas Produk Terhadap Niat Beli (Studi Pada Akun Instagram Kawaii Coklat). Proceeding SENDIU 2020, 701–707.

Turban, Efraim, R.Kelly Jr. Rainer dan Richard E.Potter, 2013, Introduction To Information Technology, 3rd Edition, John Wiley & Sons, Inc., New York.

Downloads

Published

25-12-2023

How to Cite

Arfis, A. H., Hadipura, H., Fadilla, F., & Nofirda, F. A. (2023). Analisis Perilaku Konsumen dalam Penggunaan Website Sport Station. Jurnal Pendidikan Tambusai, 7(3), 30451–30453. https://doi.org/10.31004/jptam.v7i3.11920

Issue

Vol. 7 No. 3 (2023): Desember 2023

Section

Articles of Research

Citation Check

License

Copyright (c) 2023 Alif Hatta Arfis

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).