Pengaruh Brand Ambassador dan Digital Marketing terhadap Brand Awareness pada Brand Skincare “Whitelab” di Kota Malang

Authors

  • Aswi Zakiyya Rasyida Politeknik Negeri Malang, Indonesia
  • Tri Yulistyawati Evelina Politeknik Negeri Malang, Indonesia

DOI:

https://doi.org/10.31004/jptam.v7i3.11955

Keywords:

Brand Ambassador, Digital Marketing, Brand Awareness, Whitelab

Abstract

Pengaruh Brand Ambassador dan Digital Marketing terhadap Brand Awareness pada Brand Skincare “Whitelab” di Kota Malang

References

Firmansyah, M. A. 2019. Pemasaran Produk dan Merek (Planning & Strategy). Pasuruan: Penerbit Qiara Media

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Melati, Arum, D., & Hasanah, A. 2022. Pengaruh Karakteristik Brand Ambassador Audi Marissa terhadap Kesadaran Merek White Story Mahasiswi S1 Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Yarsi. Journal of Communication, 8-13.

Nasdini, Y. 2012. Digital Marketing Strategies that Millenials Find Appealing, Motivating or Just Annoying. Journal of Strategic Marketing, 489-499.

Punjungawidya, A., & Murtiyanto, R. K. 2022 Pengaruh Social Media Marketing dan Brand Ambassador terhadap Keputusan Pembelian Produk Menantea di Kota Malang. Jurnal Aplikasi Bisnis, 289-294.

Putri, L. M. 2022, November 11. Alasan Whitelab Menggandeng Oh Sehun Jadi Brand Ambassador Skincare Lokal Whitelab dan Beri Sebutan Scientist Ganteng, Ini Alasannya. Retrieved from Fimela: https://www.fimela.com

Royan, F. 2014. Marketing Selebrities: Selebriti dalam Iklan dan Strategi Selebriti Memasarkan Diri Sendiri. Jakarta: PT Elex Media Komputindo.

Saputri, D., dkk. 2020. Pengaruh Tagline dan Brand Ambassador terhadap Brand Awareness (Studi pada Produk Motor Yamaha di Pt Bahana Cahaya Sejati Ciamis). Business Management and Entrepreneurship Journal, 80-92

Sholihin, R. 2019. Digital Marketing di Era 4.0. Yogyakarta: Quadrat

Social, W. A. 2019, Juni 7. E-Commerce Activities in Indonesia Percentage of Internet Users Aged 16 to 64 Who Report Performing Each Activity in the Past Month (Survey Based). Retrieved from Hootsuit: http://hootsuit.com

Sya’idah, E. H., et al. 2019. The Implementation of Digital Marketing Towards Brand Awareness. Advances in Social Science, Education and Humanities Research, 521-525.

Tim Compas. 2022, September 9. 10 Brand Skinicare Lokal Terlaris di Online Marketplace. Retrieved from Compas: https://compas.co.id

Todor, R. D. 2016. Bulletin of the Transilvania University of Brasov. Economic Sciences, 51-56.

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Published

26-12-2023

How to Cite

Rasyida, A. Z., & Evelina, T. Y. (2023). Pengaruh Brand Ambassador dan Digital Marketing terhadap Brand Awareness pada Brand Skincare “Whitelab” di Kota Malang . Jurnal Pendidikan Tambusai, 7(3), 30623–30630. https://doi.org/10.31004/jptam.v7i3.11955

Issue

Vol. 7 No. 3 (2023): Desember 2023

Section

Articles of Research

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Copyright (c) 2023 Aswi Zakiyya Rasyida

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