Analisis Manajemen Strategi pada Usaha Ayam Batokok Dora pada masa Pandemi Covid-19

Authors

  • Indah Anggiani Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Riau, Indonesia
  • Novia Tasha Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Riau, Indonesia
  • Resti Munawaroh Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Riau, Indonesia
  • Retno Trini Pramudia Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Riau, Indonesia

DOI:

https://doi.org/10.31004/jptam.v5i2.1455

Keywords:

Manajemen Strategi, UMKM, Covid-19

Abstract

Persaingan bisnis disaat masa pandemi sekarang membuat pelaku usaha semakin bersaing ketat untuk tetap mempertahankan usaha yang dimiliki nya, oleh sebab itu Perusahaan atau Usaha Mikro, Kecil dan Menengah (UMKM) harus memiliki strategi yang tepat untuk dapat bersaing. Manajemen Strategi merupakan suatu proses pengambilan keputusan yang bersifat mendasar yang dilakukan oleh pemilik usaha untuk dapat mempertahakan usahanya. Penelitian ini bertujuan untuk mengetahui bagaimana manajemen strategi yang digunakan oleh usaha Ayam Batokok Dora selama masa pandemi covid-19.

References

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Published

02-08-2021

How to Cite

Anggiani, I., Tasha, N., Munawaroh, R., & Trini Pramudia, R. (2021). Analisis Manajemen Strategi pada Usaha Ayam Batokok Dora pada masa Pandemi Covid-19. Jurnal Pendidikan Tambusai, 5(2). https://doi.org/10.31004/jptam.v5i2.1455

Issue

Vol. 5 No. 2 (2021): 2021

Section

Articles of Research

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Copyright (c) 2021 Indah Anggiani, Novia Tasha, Resti Munawaroh, Retno Trini Pramudia

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