Analisis Pengaruh Strategi Promosi Word of Mouth pada Bisnis Kecil dan Menengah Pancong Lumer 88

Authors

  • Rifdah Nabiilah Universitas Bangka Belitung, Indonesia
  • Salsabila Azzahra Universitas Bangka Belitung, Indonesia
  • Sielve Dwi Junita Universitas Bangka Belitung, Indonesia
  • Indah Noviyanti Universitas Bangka Belitung, Indonesia

Keywords:

Word Of Mouth (WOM), UMKM, Promosi

Abstract

Pancong Lumer 88 merupakan usaha kecil dan menengah yang bergerak dibidang kuliner yang menjual kue Pancong dengan berbagai macam rasa dan topping  dengan harga yang terjangkau. Penelitian ini bertujuan untuk memahami dampak dari strategi promosi word of mouth (WOM) terhadap Usaha Pancong Lumer 88. Penelitian ini berupa artikel berdasarkan sumber deskriptif  dan kualitatif menggunakan data primer dan data sekunder. Untuk memperoleh informasi yang lebih detail dan akurat tanpa menggunakan kuesioner, Peneliti melakukan wawancara langsung dengan pihak Pancong Lumer 88. Hasil dari penelitian ini membuktikan bahwa straregi promosi Word Of Mouth (WOM) memiliki dampak yang signifikan terhadap keputusan pembelian Pancong Lumer 88.

 

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Published

20-06-2024

How to Cite

Nabiilah, R., Azzahra, S., Junita, S. D., & Noviyanti, I. (2024). Analisis Pengaruh Strategi Promosi Word of Mouth pada Bisnis Kecil dan Menengah Pancong Lumer 88. Jurnal Pendidikan Tambusai, 8(2), 24277–24285. Retrieved from https://jptam.org/index.php/jptam/article/view/15759

Issue

Vol. 8 No. 2 (2024)

Section

Articles of Research

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Copyright (c) 2024 Rifdah Nabiilah

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