Analisis Strategi Pemasaran pada Ritel Alfamart

Authors

  • Arif Prastyo Utomo Universitas Muhammadiyah Riau, Indonesia
  • Citra Puspita Universitas Muhammadiyah Riau, Indonesia
  • Desi Mayang Sari Universitas Muhammadiyah Riau, Indonesia
  • Ivan Rezenstar Togatorop Universitas Muhammadiyah Riau, Indonesia
  • Fitri Ayu Nofirda Universitas Muhammadiyah Riau, Indonesia

Keywords:

Alfamart, Ritel, Pemasaran

Abstract

Dengan perkembangan pesat industri ritel modern di Indonesia, persaingan antara perusahaan-perusahaan besar menjadi semakin sengit. Alfamart, salah satu rantai toko komoditas terkemuka, terus berinovasi dan mengembangkan strategi pemasaran yang efektif untuk mempertahankan posisinya di pasar. Tujuan dari studi ini adalah untuk menganalisis strategi pemasaran yang diterapkan oleh Alfamart dan menilai efektivitasnya dalam lingkungan yang semakin kompetitif. Metode penelitian yang digunakan termasuk literatur menggunakan metode pengumpulan jurnal, terkait dengan strategi pemasaran, Alfamart, dan pemasaran.

 

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Published

29-06-2024

How to Cite

Utomo, A. P., Puspita, C., Sari, D. M., Togatorop, I. R., & Nofirda, F. A. (2024). Analisis Strategi Pemasaran pada Ritel Alfamart. Jurnal Pendidikan Tambusai, 8(2), 26540–26543. Retrieved from http://jptam.org/index.php/jptam/article/view/16502

Issue

Vol. 8 No. 2 (2024)

Section

Articles of Research

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