Peran Kampanye Iklan dalam Mengubah Kesadaran Sosial terhadap Pengelolaan Limbah Plastik di Masyarakat Urban

Authors

  • Nurul Ainun Jannah Universitas Islam Negeri Sumatera Utara, Indonesia
  • Nurul Ainun Jannah Universitas Islam Negeri Sumatera Utara, Indonesia
  • Hadromi Alwi Lubis Universitas Islam Negeri Sumatera Utara, Indonesia
  • Irfan Diki Wahyudi Universitas Islam Negeri Sumatera Utara, Indonesia
  • M. Fauzi Sirait Universitas Islam Negeri Sumatera Utara, Indonesia

Keywords:

Kampanye, Iklan, Limbah Plastik, Masyarakat Urban, Kesadaran Sosial

Abstract

Penelitian ini menyelidiki dampak kampanye iklan terhadap peningkatan kesadaran dan perubahan perilaku terhadap pengelolaan sampah plastik di masyarakat perkotaan. Hasilnya menunjukkan bahwa kampanye iklan memainkan peran penting dalam meningkatkan kesadaran dan mempengaruhi sikap terhadap pengelolaan sampah plastik. Temuan ini mendukung penggunaan teori komunikasi persuasif dan model kemungkinan elaborasi dalam mengembangkan strategi komunikasi lingkungan yang efektif. Secara keseluruhan, kampanye iklan yang dirancang dengan baik dapat menjadi alat yang efektif dalam mendorong perubahan perilaku masyarakat perkotaan terkait pengelolaan sampah plastik.

 

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Published

07-07-2024

How to Cite

Jannah, N. A., Jannah, N. A., Lubis, H. A., Wahyudi, I. D., & Sirait, M. F. (2024). Peran Kampanye Iklan dalam Mengubah Kesadaran Sosial terhadap Pengelolaan Limbah Plastik di Masyarakat Urban. Jurnal Pendidikan Tambusai, 8(2), 28199–28202. Retrieved from https://jptam.org/index.php/jptam/article/view/17109

Issue

Vol. 8 No. 2 (2024)

Section

Articles of Research

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