Penggunaan Digital Marketing untuk Memperluas Pasar dan Meningkatkan Daya Saing UMKM

Authors

  • Djoko Hananto Universitas Muhammadiyah Jakarta, Indonesia
  • Nico Dwi Junior Universitas Muhammadiyah Jakarta, Indonesia
  • Fito Alfiansyah Universitas Muhammadiyah Jakarta, Indonesia
  • Alrakashya Farelieyano Universitas Muhammadiyah Jakarta, Indonesia
  • Muhammad Wisnu Darmawan Universitas Muhammadiyah Jakarta, Indonesia

Keywords:

Digital Marketing, Pasar, Daya Saing, UMKM

Abstract

Penelitian ini merupakan tinjauan literatur yang bertujuan untuk menggambarkan dampak penggunaan digital marketing terhadap umkm. Melalui metode tinjauan literatur, penelitian ini mengumpulkan dan menganalisis berbagai sumber literatur dari jurnal ilmiah,  uku,  artikel,  dan  laporan  riset  terkait  topik tersebut. Hasil dari tinjauan literatur menunjukkan bahwa digital marketing dapat diamnfaatkan sebagai media pemasaran, produk yang dihasilkan dapat dikenal oleh lebih banyak orang dan berpeluang lebih besar untuk memperluas pasar yang telah ada.

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Published

03-10-2024

How to Cite

Hananto, D., Junior, N. D., Alfiansyah, F., Farelieyano, A., & Darmawan, M. W. (2024). Penggunaan Digital Marketing untuk Memperluas Pasar dan Meningkatkan Daya Saing UMKM. Jurnal Pendidikan Tambusai, 8(3), 40603–40609. Retrieved from http://jptam.org/index.php/jptam/article/view/19943

Issue

Vol. 8 No. 3 (2024)

Section

Articles of Research

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Copyright (c) 2024 Djoko Hananto

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