Pemanfaatan AI dalam Pengembangan Strategi Pemasaran Digital untuk Bisnis Mahasiswa S1 Akuntansi Fakultas Ekonomi dan Bisnis Universitas Singaperbangsa Karawang

Authors

  • Bahar Amal Universitas Singaperbangsa Karawang, Indonesia
  • Firdaus Dwi Putra Universitas Singaperbangsa Karawang, Indonesia
  • Frans Deni Universitas Singaperbangsa Karawang, Indonesia
  • Marida Thessalonika Panjaitan Universitas Singaperbangsa Karawang, Indonesia
  • Syahda Kamila Universitas Singaperbangsa Karawang, Indonesia
  • Zefanya Thesalonika Abigael Universitas Singaperbangsa Karawang, Indonesia

Keywords:

UMKM, Perekonomian Global, Teknologi Informasi

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki pengaruh yang besar terhadap perekonomian global. Namun, seringkali UMKM dihadapkan pada tantangan terkait produktivitas dan daya saing, terutama di era digital saat ini yang mewajibkan UMKM untuk memahami teknologi informasi yang berkembang dengan cepat.

 

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Published

28-11-2024

How to Cite

Amal, B., Putra, F. D., Deni, F., Panjaitan, M. T., Kamila, S., & Abigael, Z. T. (2024). Pemanfaatan AI dalam Pengembangan Strategi Pemasaran Digital untuk Bisnis Mahasiswa S1 Akuntansi Fakultas Ekonomi dan Bisnis Universitas Singaperbangsa Karawang. Jurnal Pendidikan Tambusai, 8(3), 45507–45512. Retrieved from http://jptam.org/index.php/jptam/article/view/22155

Issue

Vol. 8 No. 3 (2024)

Section

Articles of Research

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