Pengaruh Promosi, Kualitas Pelayanan dan Online Customer Review terhadap Keputusan Pembelian Pada Tiket Travel Pelni di Kota Ambon

Authors

  • Erlinda Tehuayo Universitas Pattimura, Indonesia
  • Rainer H. Sitaniapessy Universitas Pattimura, Indonesia
  • Harvey Hiariey Universitas Pattimura, Indonesia
  • Nelma Husa Universitas Pattimura, Indonesia

Keywords:

Promosi, Kualitas Layanan, Review Pelanggan Online, Keputusan Pembelian

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh promosi, kualitas pelayanan dan online customer review terhadap keputusan pembelian Tiket Travel Pelni di Kota Ambon. Jenis penelitian menggunakan penelitian kuantitatif, dengan sumber data menggunakan data primer. Sampel dalam penelitian ini berjumlah 90 responden yang diambil dari pengguna tiket travel pelni kota Ambon. Hasil penelitian ini menunjukkan bahwa promosi berpengaruh positif dan signifikan terhadap keputusan pembelian, kualitas pelayanan juga berpengaruh positif dan signifikan terhadap keputusan pembelian, dan ulasan pelanggan online berpengaruh positif dan signifikan terhadap keputusan pembelian.

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Published

01-12-2024

How to Cite

Tehuayo, E., Sitaniapessy, R. H., Hiariey, H., & Husa, N. (2024). Pengaruh Promosi, Kualitas Pelayanan dan Online Customer Review terhadap Keputusan Pembelian Pada Tiket Travel Pelni di Kota Ambon. Jurnal Pendidikan Tambusai, 8(3), 45807–45817. Retrieved from http://jptam.org/index.php/jptam/article/view/22549

Issue

Vol. 8 No. 3 (2024)

Section

Articles of Research

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