Pengaruh Promosi, Harga dan Citra Merek terhadap Keputusan Pembelian Produk Colorbox Palembang Indah Mall

Authors

  • Francisca Wang Universitas Multi Data Palembang , Indonesia
  • Idham Cholid Universitas Multi Data Palembang , Indonesia

Keywords:

Promosi, Harga, Citra Merek dan Keputusan Pembelian

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh Promosi, Harga dan Citra Merek Terhadap Keputusan Pembelian Produk Colorbox Palembang Indah Mall. Populasi yang digunakan dalam penelitian ini adalah konsumen yang melakukan pembelian produuk Colorbox di Palembang Indah Mall. Sample yang digunakan dalam penelitian ini adalah 340 sample. Pengumpulan data menggunakan kuesioner. Metode analisis yang digunakan pada penelitian ini adalah linier berganda,Uji t uji F dan Koefisien determinasi. Variabel Promosi, Harga dan Citra Merek berpengaruh positif dan signifikan secara parsial dan simultan terhadap Keputusan Pembelian Produk Colorbox Palembang Indah Mall.

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Published

09-03-2025

How to Cite

Wang, F., & Cholid, I. (2025). Pengaruh Promosi, Harga dan Citra Merek terhadap Keputusan Pembelian Produk Colorbox Palembang Indah Mall. Jurnal Pendidikan Tambusai, 9(1), 7918–7926. Retrieved from http://jptam.org/index.php/jptam/article/view/25814

Issue

Vol. 9 No. 1 (2025)

Section

Articles of Research

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Copyright (c) 2025 Francisca Wang

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