Analisis Faktor-Faktor yang Mempengaruhi Pendapatan Pelaku Usaha Mikro Kecil dan Menengah (UMKM) di Kota Ternate

Authors

  • Nursela Abunaia Universitas Khairun Ternate , Indonesia

Keywords:

MSME Income, Digital Marketing Platform (Gofood), Business Scale and Business Capital

Abstract

Faktor penentu pendapatan UMKM Kota Ternate menjadi fokus penelitian ini. Seiring dengan berkembangnya teknologi digital, platform seperti Go-food (X1) kini menjadi sarana potensial untuk membantu pemasaran produk UMKM. Selain itu, skala usaha (X2) dan modal usaha (X3) turut dianalisis dalam penelitian ini sebagai penentu dalam pengembangan bisnis UMKM, dengan fokus utama pada pendapatan UMKM (Y) sebagai variabel dependen.

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Published

17-03-2025

How to Cite

Abunaia, N. (2025). Analisis Faktor-Faktor yang Mempengaruhi Pendapatan Pelaku Usaha Mikro Kecil dan Menengah (UMKM) di Kota Ternate. Jurnal Pendidikan Tambusai, 9(1), 8455–8462. Retrieved from https://jptam.org/index.php/jptam/article/view/25902

Issue

Vol. 9 No. 1 (2025)

Section

Articles of Research

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Copyright (c) 2025 Nursela Abunaia

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