Faktor-Faktor Yang Mempengaruhi Pengadopsian Halal Cosmetics Pada Muslimah Kota Padang

Authors

  • Rangga Wenda Prinoya Fakultas Ekonomi dan Bisnis Universitas Putra Indonesia YPTK Padang, Indonesia
  • Fatma Ariani Fakultas Ekonomi dan Bisnis Universitas Putra Indonesia YPTK Padang, Indonesia
  • Dimas Perdana Oskar Fakultas Ekonomi dan Bisnis Universitas Putra Indonesia YPTK Padang, Indonesia

DOI:

https://doi.org/10.31004/jptam.v6i2.4521

Keywords:

Karakteristik Produk, Pengetahuan, Pengaruh Sosial, Pengadopsian Halal Cosmetic, Sifat Beragama

Abstract

Penelitian ini bertujuan untuk membuktikan adanya sejumlah faktor yang mempengaruhi pengadopsian halal cosmetics pada muslimah di Kota Padang. Pada penelitian ini digunakan sampel sebanyak 174 muslimah yang menggunakan produk kosmetik halal dan berdomisili di Kota Padang. Metode analisis yang digunakan untuk membuktikan kebenaran hipotesis adalah regresi berganda dan pengujian t-statistik yang diolah dengan menggunakan bantuan program SPSS. Berdasarkan hasil pengujian hipotesis yang telah dlakukan ditemukan bahwa product characteristic, social influence, religiousity dan knowledge berpengaruh positif terhadap pengadopsian halal cosmetic pada Muslimah Kota Padang.

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Published

30-06-2022

How to Cite

Prinoya, R. W. ., Ariani, F. ., & Oskar, D. P. . (2022). Faktor-Faktor Yang Mempengaruhi Pengadopsian Halal Cosmetics Pada Muslimah Kota Padang. Jurnal Pendidikan Tambusai, 6(2), 13046–13058. https://doi.org/10.31004/jptam.v6i2.4521

Issue

Vol. 6 No. 2 (2022): Agustus 2022

Section

Articles of Research

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