ANALISIS ORIENTASI PASAR DAN INOVASI DALAM MENCAPAI KEUNGGULAN BERSAING PADA USAHA RITEL 212 MART DI KOTA PEKANBARU
DOI:
https://doi.org/10.31004/jptam.v3i3.546Keywords:
Market Orientation, Innovation, Competitive AdvantagesAbstract
Penelitian dilakukan pada usaha ritel 212 Mart di Kota Pekanbaru. Tujuan Penelitian ini adalah untuk mengetahui pengaruh orientasi pasar terhadap inovasi dan keunggulan bersaing, kemudian juga menguji pengaruh inovasi terhadap keunggulan bersaing pada usaha ritel 212 Mart di Kota Pekanbaru. Populasi penelitian ini terdiri dari 10 responden sebagai pelaku usaha ritel 212 Mart, yang mana pelaku usaha tersebut sekaligus menjadi sampel penelitian ini. Metode sampling yang digunakan adalah metode sensus. Variabel yang digunakan adalah orientasi pasar sebagai variabel independen, serta inovasi dan keunggulan bersaing sebagai variabel dependen. Alat analisis yang digunakan adalah SPSS. Hasil pengujian statistik menunjukkan bahwa, orientasi pasar berpengaruh positif signifikan terhadap inovasi dan berpengaruh positif namun tidak signifikan terhadap keunggulan bersaing. Hasil penelitian juga menunjukan bahwa inovasi berpengaruh positif dan signifikan terhadap keunggulan bersaing usaha ritel 212 Mart di Kota Pekanbaru.
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Sismanto, A. 2006. “Analisis Pengaruh Orientasi Pembelajaran, Orientasi Pasar Dan Inovasi Terhadap Keunggulan Bersaing Untuk Meningkatkan Kinerja Pemasaran (Studi Empiris Pada Industri Kecil dan menengah Produk Makanan di Propinsi Bengkulu)”. Thesis. Program Studi Magister Manajemen Program Pasca Sarjana Universitas Diponegoro Semarang
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Suliyanto. 2011. “The Effect Of Orientation Learning On Competitive Advantage Through Innovation: Study On Small And Medium Enterprises” Business And Management Review, Vol. 1, No. 7, Hal: 28 – 36.
Wahyono .2002. ”Orientasi Pasar dan Inovasi : “Pengaruhnya Terhadap Kinerja
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Wiwoho, G. 2010. ”Analisis Pengaruh Orientasi Pasar, Orientasi Pembelajaran Terhadap Inovasi Produk, Dan Kinerja Pemasaran (Studi pada Sentra Industri Kecil Rumah Tangga Kerajinan Anyaman Pandan di Desa Grenggeng Kecamatan Karanganyar Kabupaten Kebumen)”
Wahyudiono, 2008. “Pengaruh Orientasi Pasar dan Orientasi Teknologi Terhadap Inovasi Berkelanjutan dan Kinerja Pemasaran”. Jurnal Ventura STIE Perbanas. Vol. 10, No. 2 hal 25-40.
Wingwon, B. 2012. Effects of entrepreneurship, organization capability, strategic decision making and innovation toward the competitive advantage of SMEs enterprises. Journal of Management and Sustainability, 2(1), p. 137-150.
Wolff, A. James and Pett, L. Timothy. 2007. Small-Firm Performance: Modelling the Role of Product and Process Improvement. Journal Of small Business Mangement.44 (2), pp 268-287
Wu, Lin and Sai. 2008. The Impacts of Market Orientation, Learning Orientation, Innovation on Organizational Performance, National Cheng Kung University.
Yulianto, C. Kusmadomo, E. 2013. “Pengaruh Kewirausahaan, Kemampuan Belajar Fokus Pasar, Dan Inovasi Organisasi Terhadap Keunggulan Bersaing Berkelanjutan Pada Usaha Kecil Dan Menengah Kerajinan Gerabah Dan Kuliit Di Bantul” Thesis. Program Studi Manajemen Fakultas Ekonomi Universitas Atma Jaya Yogyakarta.
Zhou K.Z,. Brown and, Chekitan S. Dev. 2009. Market orientation, competitive advantage, and performance: A demand-based perspective. Journal of Business Research 62 pp. 1063–1070.
Zhou, K.Z., Gao, G.Y., Yang, Z. and Zhou, N. 2005. Developing Strategic Orientation in China: Antecedents and Consequences of Market and Innovation Orientations’, Journal Business Research, 58, 8, pp. 1049-105
Anthony, J. et.,al. 2009. “Communities of Practice: The Source of Competitive Advantages in Organitations”. Journal of Knowledge Management Practice. Vol 10, No. 1.
Anshori, Yusak. 2011. “Pengaruh Orientasi Pasar , Intellectual Capital, Dan Orientasi Pembelajaran Terhadap Inovasi Studi Kasus Pada Industri Hotel Di Jawa Timur”. Jurnal Manajemen Bisnis, Vol. 3 No. 3, Hal: 317-329
Barney, J.B. 1991. Firm resources and sustained competitive advantage. Journal of Management, Vol. 17, 99-120
Prakosa, Bagas. 2005. “Pengaruh Orientasi Pasar, Inovasi dan Orientasi Pembelajaran Terhadap Kinerja Perusahaan Untuk Mencapai Keunggulan Bersaing (Studi Empiris Pada Industri Manufaktur Di Semarang)”. Jurnal Studi Manajemen & Organisasi, Vol. 2 No. 1.
Baker, W.E. and Sinkula, J.M. 2002. “Market orientation, learning orientation and product innovation: delving into the organization’s black box”, Journal of Market-Focused Management, Vol.2.
Baker, W.E and Sinkula J.M., .2009. he Complementary Effects of Market Orientation and Entrepreneurial Orientation on Profitability in Small Businesses, Journal of Small Business Management 47(4), p. 443-464
Deed, D. L., & Hill, C. 1996. Strategic alliances and rate of new product development: An empirical study of new biotechnology firms. Journal of Business Venturing, 11 (1), 48–49
Ferdinand, Augusty 2006. Structural Equation Modelling Dalam Penelitian Manajemen, Program Magister Manajemen Universitas Diponegoro. Semarang.
Han,.Mathew T. G. 1998. “Market Orientation, Inovativeness, Product Inovation and Performance in Small Firm” Journal of Small Business Management, Vol. 42 No. 2, Universitas Dipenogoro
Hery, G.L, Edi, R., Retno, H. 2007. “Membangun Keunggulan Kompetitif Melalui Aliansi Stratejik Untuk Meningkatkan Kinerja Perusahaan (Studi Kasus pada PT. Pos Indonesia Wilayah VI Jateng dan DIY)”. Jurnal Studi Manajemen dan Organisasi Volume 4, nomor 2.
Hadjimonalis, Anthanasios., Keith Dickson. 2000, Innovasion Strategies of SMEs in Cyprus, A Small Developing Country, International Business Journal. 18, 4, pp. 62-79.
Hitt, M. A., Ireland, R. D., Camp, S. M., & Sexton, D. L. 2001. Strategic entrepreneurship:Entrepreneurial strategies for wealth creation. Strategic Management Journal, 22(Special Issue): 479–491
Hurley, Robert. F and Hult, G, Tomas. M, 1998, ”Inovation, Mark et Orientation, and Organizational Learning: An Intergration and Empirical Examination”, Journal of Marketing.
Hapsari, Eka dan Hadiwidjojo, A. 2011. “Pengaruh Pembelajaran Organisasional, Orientasi Pasar dan Inovasi Organisasi terhadap Keunggulan Bersaing (Studi pada PT Bank Rakyat Indonesia (Persero) Tbk. Cabang Malang Raya”. Jurnal Aplikasi Manajemen, Vol. 12, No. 1, Hal: 124-134
Kohli, A.K., Joworski, B.J, (1990), “Market Orientation: The Construct, Research Proposition, and Managerial Implications”, Journal of Marketing, Vol 54. April
Kohli, A.K., Jaworski, B.J. (1993). Market Orientation Antecedents and Consequences, Journal of Marketing, 57, 53-70.
Keskin, H. 2006. Market Orientation, Learning Orientation, and Innovation Capabilities in SMEs An Extended Model, European Journal of Innovation
Kotler, 2007. Manajemen Pemasaran. Cetakan keenam. Bogor. Ghalia Indonesia
Kusumo, Wibowo. 2006. “Analisis Faktor-Faktor Yang Mempengaruhi Inovasi Produk Untuk Meningkatkan Keunggulan Bersaing Dan Kinerja Pemasaran (Studi Pada Industri Batik Skala Besar Dan Sedang Di Kota Dan Kabu Paten Pekalongan)”. Thesis, Program Studi Magister Manajemen Program Pasca Sarjana Universitas Diponegoro Semarang
Laforet, S. 2008. Size, Strategic, and Market Orientation Affects on Innovation, Journal of Business Research, 61, p. 753-764.
Lukas, Bryan. A and Ferrell, O. C, 2000, The Effect of Market Orientation on Product Innovation, Journal of the Academy of Marketing Science, Vol. 28.
Morales, García-V. J., Ruiz-Moreno, A., and Llorens-Montes, F. J.(2007). Effects of technology absorptive capacity and technology proactivity on organizational learning, innovation and performance: An empirical examination. Technology Analysis & Strategic Management, 19(4), p.527?558.
Pardi, Suharyono, Suyadi, I. and Zainul, A., .2014. “The Effect of Market Orientation and Enterpreneurial Orientation Toward Learning Orientation, Inovation, Competitive Advantages, and Market Performance” Eouropan Journal Business and Management. Vol. 6 No. 21.
Penrose E. 1959. The Theory of the Growth of the Firm. Wiley; New York
Pelham, Alfred.M, 1997, ”Mediating Influences On The Relationship Between
Market Orientation and Profitability in Small Industrial Firms”, Journal of Marketing Theory and Practice, Summer.
Porter, Michael E., .2007. Strategi Bersaing “Teknik Menganalisis Industri dan Pesaing”, Alih Bahasa Sigit Suryanto, Karisma Publishing Group, Jakarta
Porter, M.E., 1998. Competitive Advantage, Creating and Sustaining Superior Performance, With a New Introduction, New York: The Free Press.
Rahab.,Sudjono. 2012. “Pengembangan Kapabilitas Keinovasian IKM Berbasis Pada Orientasi Kewirausahaan dan Pembelajaran Organisasional”. Jurnal Inovasi dan Kewrausahaan, Vol. 1, No. 1 hal 29-37.
Rhee, J. Park, T. Lee, D. H. 2010. “Drivers of Innovativeness and Performance for Innovative SMEs in South Korea: Mediation of Learning Orientation”. Journal Technovation 30 pp 65-75.
Sismanto, A. 2006. “Analisis Pengaruh Orientasi Pembelajaran, Orientasi Pasar Dan Inovasi Terhadap Keunggulan Bersaing Untuk Meningkatkan Kinerja Pemasaran (Studi Empiris Pada Industri Kecil dan menengah Produk Makanan di Propinsi Bengkulu)”. Thesis. Program Studi Magister Manajemen Program Pasca Sarjana Universitas Diponegoro Semarang
Slater, S.F., Narver, J.C., “Market Oriented is More Than Being Customer-Led”, Strategic Management Journal,2000, Vol: 20: 1165-8.
Sugiyono. 2013. Metode Penelitian Bisnis (pendekatan kuantitatif kualitatif dan R&D) Alfabeta Bandung.
Sugiyono. 2008. Metode Penelitian Pendidikan Pendekatan: Kuantitatif, Kualitatif, dan R&D. Bandung : Alfabeta.
Suliyanto. 2011. “The Effect Of Orientation Learning On Competitive Advantage Through Innovation: Study On Small And Medium Enterprises” Business And Management Review, Vol. 1, No. 7, Hal: 28 – 36.
Wahyono .2002. ”Orientasi Pasar dan Inovasi : “Pengaruhnya Terhadap Kinerja
Pemasaran”, Jurnal Sains Pemasaran Indonesia, Vol.1, Mei.
Wiwoho, G. 2010. ”Analisis Pengaruh Orientasi Pasar, Orientasi Pembelajaran Terhadap Inovasi Produk, Dan Kinerja Pemasaran (Studi pada Sentra Industri Kecil Rumah Tangga Kerajinan Anyaman Pandan di Desa Grenggeng Kecamatan Karanganyar Kabupaten Kebumen)”
Wahyudiono, 2008. “Pengaruh Orientasi Pasar dan Orientasi Teknologi Terhadap Inovasi Berkelanjutan dan Kinerja Pemasaran”. Jurnal Ventura STIE Perbanas. Vol. 10, No. 2 hal 25-40.
Wingwon, B. 2012. Effects of entrepreneurship, organization capability, strategic decision making and innovation toward the competitive advantage of SMEs enterprises. Journal of Management and Sustainability, 2(1), p. 137-150.
Wolff, A. James and Pett, L. Timothy. 2007. Small-Firm Performance: Modelling the Role of Product and Process Improvement. Journal Of small Business Mangement.44 (2), pp 268-287
Wu, Lin and Sai. 2008. The Impacts of Market Orientation, Learning Orientation, Innovation on Organizational Performance, National Cheng Kung University.
Yulianto, C. Kusmadomo, E. 2013. “Pengaruh Kewirausahaan, Kemampuan Belajar Fokus Pasar, Dan Inovasi Organisasi Terhadap Keunggulan Bersaing Berkelanjutan Pada Usaha Kecil Dan Menengah Kerajinan Gerabah Dan Kuliit Di Bantul” Thesis. Program Studi Manajemen Fakultas Ekonomi Universitas Atma Jaya Yogyakarta.
Zhou K.Z,. Brown and, Chekitan S. Dev. 2009. Market orientation, competitive advantage, and performance: A demand-based perspective. Journal of Business Research 62 pp. 1063–1070.
Zhou, K.Z., Gao, G.Y., Yang, Z. and Zhou, N. 2005. Developing Strategic Orientation in China: Antecedents and Consequences of Market and Innovation Orientations’, Journal Business Research, 58, 8, pp. 1049-105
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30-01-2020
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Farhas, R. J., & Librianty, N. . (2020). ANALISIS ORIENTASI PASAR DAN INOVASI DALAM MENCAPAI KEUNGGULAN BERSAING PADA USAHA RITEL 212 MART DI KOTA PEKANBARU. Jurnal Pendidikan Tambusai, 3(3), 1673–1685. https://doi.org/10.31004/jptam.v3i3.546
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