Pengaruh Perkembangan Teknologi terhadap E-Commerce

Authors

  • Mohammad Rafki Nazar Sistem Infromasi Manajemen, Universitas Telkom, Indonesia
  • Alessandro Timotius Oloando Sistem Infromasi Manajemen, Universitas Telkom, Indonesia
  • Muthia Aisha Putri Sistem Infromasi Manajemen, Universitas Telkom, Indonesia
  • Cakra Berri Sistem Infromasi Manajemen, Universitas Telkom, Indonesia
  • Maura Tazkia Sistem Infromasi Manajemen, Universitas Telkom, Indonesia

DOI:

https://doi.org/10.31004/jptam.v7i1.5492

Keywords:

E-Commerce, Teknologi, Bisnis

Abstract

Mudah digunakan, tetapi sulit dipahami dan dikuasai, teknologi meninggalkan jejaknya di hampir setiap bidang masyarakat kontemporer kita. Perdagangan adalah salah satu konsep yang paling tersebar luas dalam sejarah, menjadi landasan evolusi manusia melalui berbagai bentuk dan praktiknya. Menggabungkan keduanya akan membantu umat manusia mencapai ketinggian baru dalam hal perdagangan online dan memahami kebutuhan pelanggan. Kebutuhan interaksi tatap muka antara pembeli dan pemasok telah sepenuhnya dihilangkan dengan munculnya e-commerce dan pengembangan platform e-commerce. Dipengaruhi oleh faktor eksternal dan internal, untuk meraih kesuksesan, platform online menarik perhatian pembeli, menganalisis perilaku mereka melalui algoritme pemrosesan data untuk mendapatkan informasi bisnis yang diperlukan untuk strategi bisnis perusahaan. Dengan Big Data dan Data Mining, profil setiap konsumen diproyeksikan langsung ke dalam platform, sehingga mengomunikasikan informasi yang diperlukan untuk memprediksi perilaku kunjungan platform di masa mendatang.

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Published

23-02-2023

How to Cite

Nazar, M. R. ., Oloando, A. T. ., Putri, M. A. ., Berri, C. ., & Tazkia, M. . (2023). Pengaruh Perkembangan Teknologi terhadap E-Commerce. Jurnal Pendidikan Tambusai, 7(1), 1817–1823. https://doi.org/10.31004/jptam.v7i1.5492

Issue

Vol. 7 No. 1 (2023): April 2023

Section

Articles of Research

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