Anteseden dan Konsekuensi Affective Engagement

Authors

  • Jessica Wijayanti Faculty of Economics and Business, Universitas Trisakti, Jakarta, Indonesia
  • Arnolt Kristian Pakpahan Universitas Trisakti, Indonesia

DOI:

https://doi.org/10.31004/jptam.v7i2.9375

Keywords:

Mobile Online Review, Food Quality, Restaurant Reputation, Affective Engagement, Continuous Purchase Intention

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Affective Engagement sebagai mediator pengaruh Mobile Online Review, Food Quality, Restaurant Reputation terhadap Continuous Purchase Intention Penelitian ini menggunakan responden yang didapat sesuai kriteria dengan metode pengambilan sampel purposive sampling sebanyak 250 responden. Pengolahan datanya menggunakan statistik Structural Equation Modelling (SEM) dengan menggunakan software AMOS 26. Hasil penelitian ini menunjukan bahwa Mobile Online Review tidak berpengaruh positif terhadap Affective Engagement, Food Quality memiliki pengaruh positif terhadap Affective Engagement, Restaurat Reputation memiliki pengaruh positif terhadap Affective Engagement, dan Affective Engagement memiliki pengaruh positif terhadap Continuous Purchase Intention. Hasil penelitian ini berguna untuk perusahaan dalam bidang makanan dan masyarakat yang menggunakan layanan pesan antar makanan melalui online karena layanan ini memungkinkan konsumen untuk memesan makanan dari restoran tertentu dan kemudian diantar ke lokasi yang diinginkan oleh konsumen dengan mudah

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Published

31-08-2023

How to Cite

Wijayanti, J., & Pakpahan, A. K. (2023). Anteseden dan Konsekuensi Affective Engagement . Jurnal Pendidikan Tambusai, 7(2), 18884–18890. https://doi.org/10.31004/jptam.v7i2.9375

Issue

Vol. 7 No. 2 (2023): Agustus 2023

Section

Articles of Research

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